Search Engine Optimization Training

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

This Training give you SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing.

 

 

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

designing and developing a website to rank well in search engine results.

improving the volume and quality of traffic to a website from search engines.

marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.

If you plan to do some basic SEO, it is essential that you understand how search engines work.

How does a Search Engine Work?

Search engines perform several activities in order to deliver search results.

Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case of Google).

Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Processing – When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings, it is due to an algorithmic shift or something else beyond your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in the relevancy of results.

 

 

 

Upon completion of the course, participants will be able to increase their sales performance by:

  • Olaonze SEO course aids professionals in organically increasing the visibility of their businesses. With this course, you will be able to learn SEO concepts and put them to use in industry-related simulations. Students who take this course will learn ways to put their website at the top of a search engine’s result page and keep it there.
  • With this course, you will learn SEO skills like:
    • Keyword management and research – How to find and utilize the right keywords for the right niche when developing content
    • On-Page and Off-Page Optimization – How to make sure that your site is on the first page of SERPs by meeting all the requirements set by a search engine as well as how to build backlinks
    • Analytics – How to make use of analytics to see how well your SEO tactics work and which areas could use improvement
  •  SEO course is a ideal for those who want to use SEO to enhance their sites’ user experience. Our advanced SEO training is designed to teach participants on the principles of SEO but to also encourage them to use various, out-of-the-box solutions to solve problems.

Blended, stand-alone classroom, eLearning, webinar, Train-the-Trainer

This Training has been prepared for beginners to help them understand the simple but effective SEO characteristics.

We assume you are aware of simple web technologies such as HTML, XHTML, Style Sheet, etc. If you already have developed any website, then it is an added advantage and it will help you understand the concepts of SEO explained in this tutorial.